Blurry black and white photo of a young man with dark hair wearing a black T-shirt.

CREATIVE - MARKETING - BRAND - PRODUCT

CREATIVE - MARKETING - BRAND - PRODUCT

Joe Hollerup

Marketing & Creative Strategist based in San Diego, CA

About

I’m a creative and strategic marketing leader with 10+ years of experience building brands, products, and teams that drive real business growth.

I’ve led and scaled new service lines from $0 to $12M ARR and grown teams from 1 to 50+ people, blending brand, product, and performance strategy to turn marketing into measurable impact.

Whether it’s launching a new product, evolving a brand, or optimizing a digital experience, my focus is simple — make it real, make it resonate, and make it perform.

Currently, I lead Conversion Strategy at Power Digital, where I help brands bridge creativity and performance to accelerate growth that lasts.

Skills

Brand Strategy

Performance Marketing

Creative Direction

Conversion Strategy / CRO

Copywriting

Graphic Design

Customer Acquisition/Retention

Management & Operations

Bosch logo in black and white
Aircall logo with a lowercase 'a' icon and the word 'aircall'
Zocdoc logo displayed with a black background and white text.
The logo of BIO-RAD on a black background
AliExpress logo with black text on a transparent background
Logo that reads 'eero' in lowercase black letters.
The image shows the logo of 'The Mission Fed Credit Union' with the words in bold black letters.
Mattel logo on a black background.
Close-up of the Colgate logo on a product package
The word 'Calm' written in black cursive script on a white background.
The image shows the R/ T I C logo in black text.
SEMrush logo
View Work

Experience

  • Power Digital Marketing

    2025 - Present

  • Power Digital Marketing

    2019 - 2024

  • Power Digital Marketing

    2017-2019

  • Power Digital Marketing

    2015-2017

Get in Touch

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